December 17th, 2008
Last week, Nicolas and I spent two very intense days at LeWeb08. The morning of the first day was filled with excitement as we were prepping for the Startup Competition. The planned 7 minute presentation was how we would unveil Silentale for the first time. The very short time given to us, with strict rules on content, including a live demo of the product, was to be conducted in front of a panel of judges.
As it turned out, there were quite a few issues for anyone on and off stage. To start, there was no internet, no coffee and no heat. So imagine a chilly 14°C room, with entrepreneurs lacking their daily IV of caffeine running around in a frenzy saying “There is NO internet at the podium! That’s right, no wireless, not wired, nothing!”.
Fortunately, most participants managed well without being hooked to the internet. Each had to resort to Plan B, C or D with slideshows, screenshots and videos. As for us, I have to give praise and thanks to Nicolas and Steve for saving the day! While all of the turmoil was happening, Nicolas turns around with a smirk on his face and calmly says, “Let’s just make sure we have 3G on stage”. Thanks to a jailbroken iPhone (that’s Steve’s contribution) Nicolas was able to hook us up and get our live demo going. To top things off, no one in the audience even noticed the difference. That’s good, right?
The announced panel of judges was quite interesting and diverse consisting of VCs, industry professionals and serial entrepreneurs. For each set of 5 companies, the 4 judges would change, making each group uneven in their ratings. But, who would dare to sit in for 30 presentations in a row? A few people in the audience did and one jury member as well. It was Scoble, the President of the Jury. Unfortunately, a picture of him playing a game of Solitaire during one of the startup’s pitches leaked. Fun but not funny for the guys on stage. Better yet, it was mentionned in the now legendary Guardian article titled “Freezing cold, no internet, boring: it’s a French web 2.0 conference!“. So British.
The event was far from being that bad. The second day was warmer and brought great speakers on stage, including Chris Anderson of TED, Marissa Mayer of Google and Marc Simoncini of Meetic. Recorded footage from the main stage can be viewed on UStream.tv.
As for the competition, Viewdle was the gold winner, a very cool video indexing technology. Bronze went to Webnode and silver to Zoover, all quite establised companies. Although, it took us a few minutes to realize the “People’s Choice Award” went to no one else other than Silentale!
Unfortunately, everyone was disappointed with the way the judges announced the three winners. Scoble asked the three founders to present their companies on the main stage before announcing the order of the prizes. Order that was, in fact, the same as the presentation order. It simply made no sense at all. As for the People’s Choice Award, which is by definition the choice of the attendees, it was barely heard by anyone. That’s why most of you may have only heard that the prize even existed by reading Mike Butcher’s post after they were announced (thanks @mbites!).
At least Loïc and Géraldine Le Meur, the organizers, have acknowledged this year’s issues and apologized profusely in a long and detailled post on their site, and in an email to the 30 Startups participating in the competition.
As for us, we are very pleased to have been chosen as the events favorite startup. Thank you all! It means a lot and we hope to bring Silentale to you very soon. If you have not done so already, register your email at www.silentale.com, read about the company at blog.silentale.com or simply follow us on twitter at @silentale.
A few pictures of the event:
by leafar. : Nicolas Fouché, Laurent FP, wondering if we convinced anyone

by rMen: Raphael Labbé (ulike.net founder, in the background), LFP and Charles Nouyrit (MyID.is founder)

by leafar. : NF and LFP getting ready

by rMen: NF and LFP on stage

by leafar. : Pierre Kosciusko-Morizet member of the Jury, founder of PriceMinister.com
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